Social Media Ad 5-Hour Energy

This social media ad announced that the new recipe for the 5-hour ENERGY drink was stronger and bolder than the light taste of the earlier version. I came up with "Go Bold," because 1. The flavor is bolder and 2. Not every energy drink consumer would select a beverage from a company that's better known for making energy shots instead of established competitors. I thought doing so was a bold, contrarian choice. And since "bold" and "strong" are almost synonyms, I thought "Strong never tasted so good" was a great message to reinforce the new flavor.